OUR STORY
Our Story
WE’RE ALL ABOUT BRINGING MALAYSIAN CULTURE TO THE WORLD
With a storied history in re-creating authentic Malaysian cuisine that’s borne of age-old traditions and recipes, the PappaRich brand today is synonymous with bringing the Malaysian experience all over the world through the enjoyment of its carefully-crafted food and homely ambience.
As we take another step forward in our efforts to share our brand story with the world, we look to creating a consistent and palpable brand identity that Malaysia can be proud of.
WE’RE ALL ABOUT BRINGING MALAYSIAN CULTURE TO THE WORLD
With a storied history in re-creating authentic Malaysian cuisine that’s borne of age-old traditions and recipes, the PappaRich brand today is synonymous with bringing the Malaysian experience all over the world through the enjoyment of its carefully-crafted food and homely ambience.
As we take another step forward in our efforts to share our brand story with the world, we look to creating a consistent and palpable brand identity that Malaysia can be proud of.
Our Mission
QUALITY & FRESHNESS
We pride ourselves on using only the best and freshest ingredients for our customers.
SERVICE EXPERIENCE & VALUE
We strive to provide value not just through our food but in recreating perfect dining experiences.
HONESTY & INTEGRITY
We always conduct ourselves with the utmost integrity and transparency.
GROWTH FOR EVERYONE
We aspire to grow our organization and do work that brings meanings and rewards to our customers, our company and our people.
Our Vision
To be recognized as the global brand name for authentic malaysian cuisine around the world
Our Values & Personality
The PappaRich Brand personality is a reflection of our aspiration as a company that prides itself on creating wonderful renditions of authentic Malaysian cuisine.
The best food, it is said, is always made with love. In all our communication, our passion for food must resonate in the most simplistic and accessible manner.
Therefore, we promote adopting a colloquial yet witty approach to describing our products, so that we may share our passion with the people around us.
The way we speak emphasises our love for cooking, which in turn is the easiest way to speak to someone’s heart and stomach; this concept should be woven into the fabric of the PappaRich brand personality.
Our Values & Personality
WONDERFUL RENDITIONS OF AUTHENTIC MALAYSIAN CUISINE
We pride ourselves on using only the best and freshest ingredients for our customers
FOOD MADE WITH LOVE
The best food they say, is always made with love. Hence, in all our communication, our passion for food must resonate in the most simplistic and accessible manner.
COLLOQUIAL YET WITTY APPROACH TO OUR PRODUCTS
We promote adopting a colloquial yet witty approach to describing our products, so that we may share our passion with the people around us. The way we speak is symptomatic of our love of cooking, its easiest way to speak to someone’s heart and stomach; and this should be interwoven into the fabric of the PappaRich brand personality.
Our Values & Personality
The PappaRich Brand personality is a reflection of our aspiration as a company that prides itself on creating wonderful renditions of authentic Malaysian cuisine.
The best food, it is said, is always made with love. In all our communication, our passion for food must resonate in the most simplistic and accessible manner.
Therefore, we promote adopting a colloquial yet witty approach to describing our products, so that we may share our passion with the people around us.
The way we speak emphasises our love for cooking, which in turn is the easiest way to speak to someone’s heart and stomach; this concept should be woven into the fabric of the PappaRich brand personality.
Our Values & Personality
WONDERFUL RENDITIONS OF AUTHENTIC MALAYSIAN CUISINE
We pride ourselves on using only the best and freshest ingredients for our customers
FOOD MADE WITH LOVE
The best food they say, is always made with love. Hence, in all our communication, our passion for food must resonate in the most simplistic and accessible manner.
COLLOQUIAL YET WITTY APPROACH TO OUR PRODUCTS
We promote adopting a colloquial yet witty approach to describing our products, so that we may share our passion with the people around us. The way we speak is symptomatic of our love of cooking, its easiest way to speak to someone’s heart and stomach; and this should be interwoven into the fabric of the PappaRich brand personality.